Brand awareness is a critical e-commerce KPI to measure within e-commerce furniture retailers. Implementing affiliate marketing programs and mobile e-commerce initiatives. Among other e-commerce strategies targeted towards new customers. So, it can generate long-term brand benefits. Further, the most vital KPIs for the furniture retail industry is directly correlated with revenue generation. Also, recording online sales volumes against time is a KPI. So, that many e-commerce executives pay attention to.
However, there are other e-commerce KPIs that determine how much these sales will contribute to overall revenue. Also, with costs allied with generating them (product cost, web hosting service fees, customer acquisition advertising expenditures).
The online product margins calculator uses buy box data from Amazon. And Best Buy to compute product margin based on KPI inputs. Also, depending on the furniture retailer, some of the below e-commerce KPIs may be more relevant than others.
Content to explore
- Overall Revenue
- Sales Volume
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLTV)
- Product Margin
- Google Analytics
- Shopping Cart Abandonment Rate
- Order Conversion Rate
- Average Order Value (AOV)
- Active users
1. Overall Revenue
This e-commerce KPI tracks total sales generated online over a given period. So, furniture retailers can use this data to measure their overall success and growth.
2. Sales Volume
Nursing sales volume is vital as it can indicate how well a retailer’s products are acting. Seasonal fluxes and holiday spikes will affect this e-commerce KPI. So, retailers should track it regularly to ensure they are making the most of their busiest times.
3. Customer Acquisition Cost (CAC)
This e KPI measures how much money is dedicated towards publicity and the effect it has on sales. If revenue is not increasing with increased e-commerce marketing spend. So, retailers may need to reevaluate their e-commerce strategies.
4. Customer Lifetime Value (CLTV)
This e-commerce KPI is similar to gross margin in that it gauges. How much a customer is worth and how much they spend on initial purchase costs. Also, tracking this KPI over time will allow retailers better to know the return on assets for each acquisition channel.
5. Product Margin
Comparing product margins across different products allows furniture e-retailers to make informed decisions about product line increases. Or deletions based on viability per item sold (Product Margin e-commerce calculator). So, product margin KPI can also forecast profit margins for new or existing products.
6. Google Analytics
Furniture e-retailers should use Google Analytics to track the amount of traffic from both mobile. And desktop devices to their website. As well as where that traffic is coming from geographically, this e-commerce data will allow retailers to know consumer behavior better. So, they can effectively target their customers using a variety of online marketing methods.
7. Shopping Cart Abandonment Rate
This KPI measures how many customers add items to their online shopping cart. Then do not complete the purchase. Modern design furniture e-retailers can use this data to determine. What is causing customers to abandon their carts? And make the necessary changes to increase conversion rates.
8. Order Conversion Rate
The order conversion rate e-commerce KPI tracks how many website visitors place an order after viewing product pages. So, furniture retailers can use this data to see which elements on their product pages turn off potential clients. And make the necessary changes to improve change rates.
9. Average Order Value (AOV)
This e-commerce KPI calculates the average amount of money spent per order. So, furniture e-retailers should use this KPI to measure revenue. And change rates, as higher e-commerce AOVs often indicate better customer skill.
10. Active users
The active user’s e-commerce KPI tracks how many people visit a modern design furniture retailer’s site during a given period. Also, tracking this KPI over time can help retailers know their e-marketing ROI. And improve their e-marketing mix thus.
That’s all. The number one thing you should measure is your overall revenue. It will give you a good idea of where to invest your time. And resources and what’s working in the e-commerce business. So, sales volume tells how many units are being sold on average per month or week, so it’s vital to watch this too.
Customer acquisition cost (CAC) measures the total amount spent acquiring customers throughout their entire lifetime with your company. So, it can be helpful to compare CAC with customer lifetime value (CLTV). So, which shows how much each new customer is worth over that same period based on their purchases alone.