Is your business website creating content from a consumer’s viewpoint? Check your marketing content titles at the start. Do the words discuss consumer concerns or give the feel of a sales pitch? If the product is highlighted then you are missing the chance to nurture customer relationships and finally sales opportunities.
Engage with search engine marketing experts from Catnapweb. The professionals can identify different content hard to find and even those that are not customer-centric. They check the content through the customer’s eyes. Create a framework around potential customers’ pain points, reorganize and tag content, accordingly. They even determine which content needs to get rewritten and which ones need retirement.
Tips to implement a customer-centric content marketing strategy
Identify customer’s pain points associated with your business
Ask your sales team about questions they consistently get from consumers. It will help to flesh out consumers’ challenges associated with your products or services. It helps to organize content according to customers’ challenges and product categories. Never cancel product-oriented content but tell the sales team to demonstrate empathy, understand their challenges and start a conversation about how to help them.
Adjust the content framework to echo the top challenges of your consumers
The content framework includes the entire content collection including Metadata used to categorize and tag. It is not just the content that has to be customer-centric but the structure and mechanism of creating, reusing and sharing that content.
Label content in a way that it helps the customers, prospects ad sales team to discover with ease.
Tie metrics with an adjusted content framework
The content team can look beyond downloads and web traffic to see how the sales staff uses the content. Content performance data allow the sales rep to create an exclusive bonding with the prospect’s needs. For example, if a consumer researches or investigates several relevant use cases, the sales rep gains a better idea of their needs.
Audit content for gaps & fix
After recognizing the top challenges of your potential consumers, you will need to fix those gaps. When you create a new content framework, it is tempting to write new and related content. On the other hand, there may be plenty of content addressing the top challenges. Content inventory audit helps to see what content is necessary to retire and what new ones to add and fix the gap.
Adapt agile content marketer’s mentality
Content marketing strategies need to be solid, effective, and generate quality leads. Mastering the art of content marketing takes time. Research thoroughly, before creating content as well as distributing and promoting it.
Wait patiently for reviews and feedback from customers. Optimize content to enhance its performance based on the feedback. Adopting a customer-centric marketing approach takes time but have patience!
It takes time and coordination to transform from a product-centric entity to a customer-centric business. However, the benefits to the Aussie business are great.
- Strong empathy and alignment with consumers help to transform transactional associations into holistic relationships. This leads to nurturing a loyal customer and repeated sales.
- The organization receives clarity that fuels collaboration and innovation.
- Transparent and purposeful content creation, sharing, and reuse.
Implement the above tips to experience great results!