Human beings are extremely visual creatures by nature, which is especially crucial when running a physical store. People purchase offline for a variety of reasons, one of which is to see items in person, which is all the more incentive to create successful retail displays.
Read on for tips and examples of visual merchandising done right. Our hope is the following pointers would inspire your retail shop display ideas.
1. Make shop displays that are immersive.
Immersing your customers in a specific location or setting is the finest approach to leave a lasting impression. Take a look at the sample below. The displays themselves are simple, with only a few simple racks and fittings used by the shop.
But because all the other elements of the store (i.e., the color of the walls, the cold-weather items, and the text “it’s cold outside”) follow a unifying theme, the overall effect is quite powerful. It engulfs customers into the “cool” theme of the store, creating an immersive experience.
2. Encourage people to touch and feel your products
In a survey by SoluM, they found that the top reason people shop in brick and mortar stores instead of ecommerce is that physical retail enables shoppers to touch and feel items in person.
What’s the most important thing to remember from all of this? Make displays that allow customers to touch and feel your merchandise. You may be missing out on opportunities to connect with your clients if your things are sitting on a shelf or table still in their boxes.
So, take your products out of their packaging and get shoppers to really experience your merchandise. Ulta Beauty, for example, does this with their hairdryers. While other stores keep the products in their boxes, Ulta has their hairdryers out for people to touch and feel them.
3. Plants can be used in-store displays.
Need an easy and affordable way to breathe life into your visual merchandising? Use plants. Doing so doesn’t just make your displays more attractive, they can also create healthier and more pleasant shopping experiences.
4. Cross-merchandising should not be overlooked.
Cross-merchandising is a tactic for increasing basket sizes and average order values that is subtle yet successful. This strategy encourages shoppers to look at things that compliment what they’re already buying and fosters product discovery.
There are a number of ways to implement cross-merchanding. One is to merchandise items that go together. You could, for example, create a display with a blouse, jacket, and matching purse.
5. Digital signages
Showing relevant information close to the point of purchase increases purchasing decisions. Taking advantage of digital signages to show your products’ benefits could make the difference between one purchase or two.
6. Digital price tags
When you use a digital price tag, your store can do a whole lot more than just displaying prices. Dynamic pricing, automatic changes, and real-time inventory are all possible with digital price tags. It allows your store to clear up space and track moving items so that you can restock them quickly.
You may also connect your inventory data to your online store, which makes order fulfillment through your store’s website a breeze!
To assist you in getting started in the retail industry, SOLUM ESL offers electronic shelf labels.
Our digital price tags may be attached to a range of products in the same way that a typical paper label can, but they come with a few more features and benefits!
For more information on the retail display ideas in your store, visit our website at www.solumesl.com