Impressing clients or investors can be difficult, particularly if their business would massively change your business for the better. It’s a lot of pressure, but the good news is that there are a few unique ways to present your case and win over your clients.
Take Your Meetings Out of the Office
When you want to connect with others, you will always want to get out of the office. The offices are very formal, which means that everyone’s guard is going to be up. If you want to connect and engage with your clients or investors taking them out of the office and into a more personal setting is a great way to start.
Entertainment is a great way to ensure your potential clients have a good time. The entertainment you hire should be in line with your business’ values. If you are a travel company that connects customers to local experiences, hire one of these small businesses to give your clients a taste of what you offer. If you are an adult venue, on the other hand, or you own a club, then you may want to consider hiring escorts from companionship agencies like Playgirls Hertfordshire to simulate a great night out.
Whatever entertainment you include in your effort to wine and dine your clients should be within the expectation of what you offer. By going with the theme, you immerse your clients in your niche.
Keep Going Back to Your Pitch
While you won’t want to make the entire evening about work, you also won’t want to completely ignore your business and pitch either. Find natural ways to bring it back and touch on it until your guests are ready to hear it out. This is particularly important if they have come to a long distance for the meeting. They’ll want some time to decompress and relax before jumping back into work.
Match Your Approach to Your Client
Knowing a few key bits of information about your client or potential investor will always go a long way. At the very least, showing proof of concept is going to be a huge help to getting their signature and their business. Some clientsenjoy being wined and dined. Others prefer everything to be straight-to-the-point.
If you need advice, you can ask their assistants or even get in touch with other businesses that work with them to see if you can learn more about what they are like. Some clients may prefer a meeting where you put your pitch up on a PowerPoint. Others want to see your business first-hand in a tour. Others want to be treated, especially if your business is in the entertainment industry, and a huge aspect of your business’ potential success is that you can show others a great time.
Always follow up as soon as you can. While wining and dining can get clients feeling good and then more likely to jump onto your pitch, nothing is going to happen without paperwork. There will always be further negotiations as well, so don’t take what they say at face value – especially on a night out. Keep the momentum going, know that the details have yet to be determined, and get that funding, deal, or new client.