Creating Instagram content for your fitness business can be an extremely time-consuming process. Normally, it will take you several hours to decide on what to post, get an image for each post, and come up with captions for those posts. From there, you can then publish the post on Instagram.
And if you were to repeat this process every day, a considerable amount of your valuable time will go to content creation. But, it doesn’t always have to be the case. There are some tips and tricks that you can utilize to speed things up. In this article, we will share some tips on how to create Instagram content faster.
Build a Folder of Images
First, you need to invest time into creating a folder of images. And, you will do so by collecting or taking photos that will accompany the different types of posts that you will be publishing on Instagram.
For instance, if you run a gym, your image collection can feature photos of your equipment, fitness classes in sessions, your team, behind the scenes, different areas of your facility as well as the amenities available in your gym. You can also have a collection of fitness-related stock photos.
With this approach, you won’t have to rush to the gym to capture images or even browse through thousands of stock photos looking for the right one. Instead, you will have a collection of relevant images ready to use.
Maintain a List of Potential Posts
You may sometimes end up spending 30 minutes of your time every morning staring at your screen and wondering what to post on Instagram. But, there’s a workaround to this challenge. And this is by maintaining a list of potential Instagram posts which you will be updating continually.
This list may include things like messages or emails that you receive from your target audience, the testimonials or reviews that you receive, industry statistics and facts, processes, apps and tools that you are currently using, tips and tricks that you may have gathered somewhere, or personal struggles and triumphs.
With this list, you will never run out of content ideas for posting on Instagram. You can then use the ideas from this list as inspiration for your posts. This way, you will never have to spend your entire morning scratching your head or staring at a blank screen wondering what you should post on Instagram.
Create Visual Content Faster with Templates
Besides videos and photos, you may also want to share other types of content with your followers on Instagram. This may include things like quotes and sayings, infographics, and recipes.
And to share these forms of content on Instagram, you will need to create visuals for them. The problem is that creating these visuals from scratch every time can consume plenty of time. And this is where templates come in.
With templates, you simply need to plug in the content you want to share, be it a quote, statistics, facts, reviews and testimonials, tips and tricks, or recipes. From there, you just need to make a few edits and your post will be ready.
You can either create a set of these templates yourself using platforms like Canva. But, if you are looking to save even more time, you can opt for an off-the-shelf Instagram fitness template bundle. Regardless of which option you choose, you will be able to create high-quality Instagram posts at speed.
Repurpose Content from Other Platforms
You don’t always need to have fresh content ideas for your Instagram fitness account. Instead, you can opt to repurpose content you’ve already shared elsewhere and post it on your Instagram account. Simply put, you don’t always have to reinvent the wheel whenever you are creating a new Instagram post.
For instance, if you have a blog, you can repurpose some of the blog posts into a video, Instagram carousels, or infographics, and then share it on Instagram. Alternatively, you can convert your weekly newsletter into a series of posts, which you can then publish on Instagram.
Repurposing content that you’ve already shared elsewhere will help you to come up with great Instagram posts in less time. Also, repurposing content will help to reinforce your brand message.
Create Instagram Stories from Main Feed Content
Some people assume that the Instagram main feed content should be separate from Instagram stories content. But, this isn’t necessarily the case. Instead, the two should feed into each other.
In light of this, you can convert some of the content on your main feed into Instagram stories, instead of giving yourself more work of creating Instagram stories content from scratch.
A single post from the main feed can generate three or more Instagram stories. So, before you start thinking of creating fresh content for your Instagram stories, you just need to go through your feed and see what you can convert into stories. And by doing so, you will create Instagram stories within a shorter time frame, compared to doing it from scratch.
By implementing the tips we’ve shared in this article, you will considerably streamline your Instagram content creation process. And by doing so, you will not only save time and effort but will also boost your engagement rate on Instagram.
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