For a newbie in the macaron business, making a reputable image could be challenging. You are not the only macaron seller, so why not distinguish yourself as it really pays off. A mesmerizing design of macaron boxes is of great importance in this regard. Prior to finalizing the design of your packages, you must go through a checklist recommended by the experts. Are you confused about how to bring innovation or incorporate creativity into the box design? Take help from this guide that opens your mind towards revamping your packaging design.
Bring innovation:
In the business line, various companies are expanding their horizon just by bringing innovation in packaging features. The smart and imaginative presentation of the macarons is really useful in this aspect. So, add a little customization in your custom boxes in the form of a window cut design. Ensure that the cuts are made on the front-facing side or at the topside of packages for efficient product presentation. It is the best technique to provide a barrier-free preview of the packaged items without touching the box—the modification of windows into some creative shapes that match with the products further the appealing factor.
Alluring colors:
Rather than the plain old cardboard boxes, the packages with colorful designs attract more. Select the colors having maximized visual appeal and matching the interest of the target audience. While deciding on them, keep the contrast in mind as well. The contrasting hues have a more aesthetic appeal that never fails to garner the attention of customers’ eyes. The colors also matter for adding a branded touch to the packages. This can be achieved by choosing the hues that are indicators of your brand personality. No matter which color combination you choose, remember to not compromise the aesthetic value of the packages.
Add product description:
Your macarons would have their own specifications as, after all, you have worked so hard to make them tasty. These particulars are of extreme interest to the visitors of your retail store. So, communicate them properly by writing the description on the printable texture of custom macaron boxes. While doing so, remember to focus on the quality of macarons and the ingredients from which they are made of. You should also mention the extra nutrients present in the edibles that are beneficial for the health of consumers. The description section of your packages really makes the potential clients fall for your sweet edibles.
Unique graphics:
A picture can prevent the need to write thousands of words to describe the quality of a product. So, why not avoid the complexities in your design and make it more perceivable by the use of pictorial illustrations? Incorporate high-quality images explaining the individuality and premium nature of your macarons to the audience. The colorful graphics are in trend these days and are liked by consumers all over the world. They enhance the hunger of prospective clients to get delectable macarons from your brand.
Event-themed designs:
Baked products like macarons are served at different events ranging from Christmas, Easter, and weddings. They look even more presentable and delectable once they are packed in attractive and eye-catching packaging. So, enhance their value by customizing the macaron boxes wholesale on the theme of numerous events. Slight customizations in the form of colors or modification of the shape of boxes can really pay off in this aspect. Imagine receiving the macarons on Christmas in a deer-shaped box with varying green and red color themes. Such a design gets appreciated by a lot of potential clients as it looks complementing to the event they are celebrating.
Target minimalism:
The behavior of customers is changing drastically in the market nowadays. Gone are the days when they could be impressed by merging different color themes and graphics of higher visual pitch. Anything that resembles the theme of simplicity is receiving huge attention in the market. So, do not confuse the target audience with too much information or visual appeal of the printed designs. Rather, go for a design that provides clear brand awareness with no hint of deception.
Add beautiful aesthetics:
The last part of the designing process is the addition of finishing touches to the macaron packages. The printed designs make them look captivating and interesting, but they do not have a higher aesthetic value. For an eye-striking effect, add gloss or matte laminations and gold or silver foils onto the packages. The embossed and debossed designs introduce a newer dimension of smooth-touch feeling to your boxes. The coatings like soft-touch also advance the touching impact of the packages that improve the customers’ experiences and invite them for a purchase.
The market of bakery products, especially macarons, is expanding worldwide. The use of macaron boxes can provide them a catchy outlook to outperform your competitors and earn a greater market share. The above points are all about the design suggestions to make your products more presentable in front of the audience.
