Sticker marketing is among the most effective ways to promote your brand and business persuasively without breaking the bank. With stickers, rest assured you can affix them to all kinds of product displays, packaging, and other high-visibility settings to create brand awareness. No wonder you can never risk skimping on what stickers can do for the success of your brand.
But as appealing as it sounds, you need to make your promotional stickers stand out from the crowd to reap maximum benefits. And for this to happen, it pays off to give the sticker a rudimentary design. That is regardless of whether you want to use a hologram sticker to combat counterfeit or enhance the packaging of your products.
Luckily, you don’t have to be a pro to create and print sticker designs that stand out. The secret lies in employing the correct measures from the word go, and you are good to go. To lend a helping hand, below are some of the most effective ways to make your sticker marketing campaign stand out.
- Prioritize the Design
To get the most from die-cut stickers, Washi Tape, vinyl stickers, or clear stickers, always pay attention to the design as it speaks volumes. After all, this is the first thing that prospects and customers notice in your stickers. And since first impressions matter a lot, you don’t want to go wrong with anything.
Fortunately, this should never be the underlying reason behind your constant headaches since it always narrows down to maintaining a simple and clean design. With numerous online tools to choose from, you can create stunning sticker designs in almost no time. Better, it is now possible to work with a reputable sticker printing company to save yourself time.
- Choose Sticker Size and Shape Carefully
The size and shape of your custom sticker play a vital role in enhancing its appeal to your target audience. In most cases, this depends on how you plan to use the sticker. If you are running on a tight budget, you might be better off opting for a rectangular and square design for your custom stickers.
For those who prefer a more custom-shaped design for their stickers, the best approach is to print them on clear vinyl. That way, you can capture your target audience’s attention without the hassle. The good news is a reputable sticker printing company will always make and supply custom stickers in any shape and pattern with good adhesion, fast delivery, and favourable pace.
- Choose Sticker Colors Wisely
Never go wrong with the sticker color since it makes them stand out and attract the attention of your target audience. And the best way to go about this is by doing away with all the surrounding noise. Keep in mind there are numerous reasons for using die cut stickers, holographic stickers, and glitter stickers.
That is why you should factor in the goal of adding custom stickers to your branding and marketing strategy before moving on to the next step. Are you using the stickers for the sole purpose of branding? If so, maintain similar colors you use in your company’s logo.
But what if you lack the perfect inspiration for choosing the sticker color wisely? In this case, go with vibrant shades of orange or blue as they stand out even when the background is cluttered. So, make it the norm to choose a color scheme that blends perfectly with the overall look you want to attain.
The Bottom Line
Whether you choose to go with a hologram sticker, clear sticker, or vinyl sticker, ensure you give your customers and prospects a reason to opt for your brand or company. And this can never happen if you design your stickers for the sheer sake. You want to create a lasting statement with your sticker marketing campaign, and it can only be possible if you print and design the perfect sticker.
Hopefully, this quick guide helps you create and print custom sticker designs that stand out without spending more money than budgeted. That is what you need to boost brand success using this cost-effective marketing strategy.
