Emails are arguably the most traditional form of online communication and these clever tools enable us to connect with individuals who may be located thousands of miles away. It therefore makes a great deal of sense that digital businesses should take advantage of the tools that emails can provide. However, this approach is sometimes overlooked in favor of more “flashy” marketing strategies such as viral media posts and trending hashtags.
Still, anyone who is involved in the world of online advertising is well aware of the advantages that email communications can provide. Let’s therefore take a look at why email should still represent a core component of your ongoing sales strategy.
The Technical Side of Things
A professional business email provider offers much more than a static address alone. These systems are laden with a host of practical tools that will dramatically enhance your ongoing marketing efforts. They can also provide a centralized means to monitor important metrics. Here are some utilities that are normally not available within generic bundles:
- Enhanced security protocols such as SSL/TSL encryption.
- A massive amount of storage space.
- The ability to sync emails between different devices.
- Dedicated customer support services.
- Advertising-free templates.
All of these amenities will provide the user with a streamlined means to communicate with clients and they also provide an excellent opportunity to build brand recognition.
Organic Marketing Strategies
Modern emails represent much more than static messages alone. For example, some of the most effective approaches involve integrating social media pages into the header or footer. Clickable social media icons provide the reader with an easy way to navigate to separate web pages. Furthermore, they offer a sense of transparency and clout that will help to provide any business with an authoritative edge.
Automation Tools
Another interesting approach that has gained a significant amount of popularity over the years involves email automation. This concept is rather straightforward and yet, the potential benefits are profound. Automated emails will allow businesses to quickly communicate with numerous clients; providing a practical edge when addressing a large target demographic.
Furthermore, these tools are great ways to monitor important factors such as:
- When a new subscriber is registered.
- Notifications associated with an abandoned order.
- Follow-up opportunities after a purchase has been completed.
- Personalized messages (such as wishing a customer a happy birthday).
The main takeaway point here is that these options provide businesses with an opportunity to further resonate with their clients. This will help to foster brand loyalty; offering a much-needed edge within such a competitive digital ecosystem.
Lead Generation
Emails can likewise be used to introduce new products and services to a select audience. If a recipient chooses to request more information, he or she is essentially “self-qualified“. This will save a sales team a great deal of time and this information can be employed to determine which leads should be followed up at a later date.
Email marketing is indeed here to stay. While there are plenty of other effective advertising strategies, the humble email should still represent one of the mainstays of your marketing model.
