The content of a website has always been in the first place for all search and advertising algorithms. Because it is the content that allows you to determine which category the website belongs to and for which search and ads queries it is shown. But this is not the only component of a website that search algorithms pay attention to. In addition to the content of the website itself, Google’s search engines also pay attention to the technical state of the website. So it is important to know what to watch for so that the website has good search engine rankings.
The main indicators of the performance of any website are the percentage of time it is available to users (uptime) and the overall speed of loading web pages (load latency). These are the main indicators that should always be taken care of. That is, the webmaster needs to maintain uptime as close to 99.99% as possible, and page load time as little as possible. But search engines and advertising services additionally take into account “core Internet vitals”.
The most important website metrics
Uptime is by far the most important indicator of your site’s effectiveness. Most business models rely heavily on their websites. If your website is down for more than a few minutes, you may experience a drop in sales. What’s more, website inaccessibility can disrupt your entire company’s workflow. The longer the downtime and the more often it occurs, the more it hurts your business’ reputation. Uptime is usually measured in percentages. You should aim for 99.99% uptime for your site.
Another key metric is load time, which shows how long it takes for a particular page to load. Short load times not only improve user interaction, but also increase your ranking in search queries. Google has included page load speed in its list of ranking algorithm factors.
Google established these two metrics as the most important in 202. And also included the visual appeal and stability of the website, as well as its usability. So, webmasters must take them into account as vital. Or successful site promotion will not be possible. In addition, these metrics include real data based on the user experience of site visitors. And they are extremely important to promote and improve the website in every way.
It’s also critical to consider site metrics related to mobile devices. And to some extent, they should be considered with a higher priority. Because Google’s search and advertising algorithms give priority to those websites that perform better on mobile devices. Accordingly, in this case we are talking about the site’s loading speed, its optimization for working on mobile devices, and its visual stability.
How to monitor website metrics
Website maintenance, contrary to popular belief. It’s a hard job that requires a lot of effort. As a rule, this includes round-the-clock monitoring of the performance of the website and the elimination of various problems that arise. However, there is a partial truth in the fact that if the webmaster is inactive, then the work is done perfectly. However, this requires setting up a number of different systems, tests and checks that constantly monitor various performance indicators of the website.
Generally speaking, round-the-clock monitoring of a website is hard work. And every competent webmaster will tell you this for sure. Because it involves using a lot of different tools to provide tests. And it will take a huge amount of time. But you have another option to handle it instead of working from dawn to dusk.
In the latter case, we are talking about using an automated service instead of conventional software and manually written scripts. In other words, any webmaster needs the right and effective tools that give maximum information with minimal effort. For example, one of these tools is HostTracker. It is an online service at http://host-tracker.com website that allows even a beginner to professionally monitor the website from every possible angle. It has a lot of various diagnostics tools to help webmasters in dealing with all sorts of problems.
In addition to full control over the state of the website, this platform allows you to simulate many user actions. Such tools will not only allow you to check the availability and stability of the website. It will also allow you to check the speed of access to it and the loading speed of web pages, as well as the integrity of data.
Website’s content monitoring for search and ad engines
In addition to monitoring basic metrics critical to a website’s performance, it’s also important not to forget what’s important to users. And users are interested in not only the availability and loading speed of a website. Users also need the content that they come to this website looking for. Therefore, it is critical for webmasters to maintain the content integrity well. In addition, it is the content that determines which category a website will be placed in for search and advertising engines.
For the aforementioned reasons, monitoring the integrity of the content on the website is very important. This will allow the website to be in high positions in the issuance of ad units and search queries. But manually dealing with this issue is not under the power of any webmaster. Since we will have to spend a lot of time on checking the content. And here the best tracker website – host-tracker.com that was already mentioned above comes to help. Among the tools on this service is a system of checking the content.
This system monitors the presence of keywords on web pages, performing content integrity diagnostics. This tool can also perform diagnostics of website databases using GET and POST queries. They are used to check the content in detail and the functionality of the forms to be filled out. Accordingly, it will also be an additional check on the usability of the website.
The HostTracker service also has a system for checking database performance. In conjunction with content diagnostics, it will help the webmaster to be sure that everything related to database content and access speed is working properly. This will allow the webmaster to find and fix content-related problems as quickly and efficiently as possible.