The 7Ps of marketing is a framework that helps businesses determine the best way to position their products in a way that will resonate with the target audience. Amazon’s brand value is all about convenience, selection, and low prices. This means that it’s important for companies who want to market on Amazon to think about how their product fits into what Amazon offers customers as a whole.
7Ps of marketing helps in Amazon marketing by offering a comprehensive set of tools and services for business owners to get their products noticed. They are:
- Place (distribution)
- Promotion (advertising)
- People (employees, customers, and partners)
- Processes (operations)
- Physical evidence
7Ps of marketing help in Amazon marketing by providing a framework for how to approach the marketing process. Amazon marketing consultants are trained in the 7Ps of marketing and evaluate your current process. They suggest changes that will help you get more customers and make more money.
They’ll also help you with other aspects of your business and offer services like sales training, amazon account management and brand development.
Let us have a look into them in detail:
7Ps of marketing – Product
The first step in marketing your product is creating a product that people want. If you don’t have a good product, then none of the other steps will matter. For example, if you will start an Amazon ppc management campaign but there is no audience for it, who will buy it? Your product needs to be different from what’s already out there, and you need to know who your target audience is so you can create something they’ll love.
Once you’ve created a product that people want, it’s time to make sure that everyone knows about it! You need to think about how you’re going to get the word out there and how much it will cost you. Then, once your product is sold, it’s time to make sure customers are happy with their purchase! You need to make sure customers are satisfied and return for more.
The problem with many companies is that they don’t spend enough time on their products—they focus instead on marketing, advertising, and promotions. But if your product isn’t good enough to stand on its own merits, all the marketing in the world won’t help.
Your product needs to be unique, useful, and attractive to your target market. It needs to solve a problem they have or give them something they want. If your product doesn’t do those things, you won’t sell very much of it!
7Ps of marketing – Price
Price is the most important of the 7Ps of marketing. It’s also the one that can have the biggest impact on your brand if you get it wrong. The right price will help you sell more of your product or service, while a bad one might make you lose customers. It’s important to know what your competitors are charging for similar products and then set yours at a level that makes them seem like a better deal than yours.
Don’t overdo it! If your price is too high, people won’t even consider buying from you—and if it’s too low, they’ll think something must be wrong with your product or service. It’s also important to consider who your target audience is when setting prices: if they’re wealthy people who like high-end goods, then maybe you should charge more than someone selling to middle-class consumers who prefer value-for-money items.
7Ps of marketing – Place
The place is where the product is sold. It can be a physical place, such as a store, or it can be an online store. The place should be relevant to the target customer. For example, if you’re selling swimsuits, you should probably sell them somewhere that has a pool and/or beach nearby.
The customer wants to feel like they’re getting something for their money—that’s why we have sales! If you make your product available at different places around town (or across the country), this will help customers feel like they’re getting a good deal on what they’re buying. It also helps with brand awareness if people see your product in multiple places and associate it with something positive from previous interactions with that company.
7Ps of marketing – Promotion
Promotional activities are the core of any marketing strategy. They are aimed at creating an awareness of a product or service and persuading consumers to purchase it.
Promotional activities can be divided into two categories:
– Advertising, is one of the most common promotional activities. It refers to the use of paid media (such as newspapers, radio, and TV) by companies to promote their products or services. There are many types of advertising: print advertising (billboards, flyers), outdoor advertising (billboards etc.), direct mail campaigns, internet marketing etc.
– Public relations (PR) is another important promotional activity. This involves building a positive reputation for your organization by working with journalists and other members of the media to ensure that positive stories about your company appear in newspapers, magazines etc. It also involves using social media to engage with customers and potential customers on platforms such as Facebook, Twitter and LinkedIn, etc.
Promotion is the act of building awareness of your product or service. This can be done through advertising, public relations, sales promotions, or any other means. Promotion should always be a part of your marketing plan, and it should be implemented throughout all stages of the product life cycle.
7Ps of marketing – People
People are the most important part of any marketing campaign. You need to understand who your audience is, what they want, and how they’re going to use your product. You can’t just slap a product out there and hope it sells itself—if you do that, you’ll end up with a lot of unsold inventory. You have to know who will be interested in buying it so you can focus your marketing efforts on those people.
Marketing is not just about advertising—it’s about understanding your target audience so that when you advertise, they know why they should buy from you instead of someone else.
7Ps of marketing – Processes
The sixth P represents how a company manages its operations internally; it includes things like production methods and maintenance procedures that affect customers’ experiences with products/services offered by businesses operating within particular industries). Process refers to how you actually create and deliver your product or service—for example, handmade versus mass-produced? Will there be human interaction involved in some way?
7Ps of marketing – Physical Evidence
This means that a company should be able to show off their products in person, and they should have a physical location where their customers can come and check it out.
Physical evidence is the tangible, visible proof of a marketing effort. This includes any kind of physical product that you manufacture, sell, or distribute. It can also include anything else that you physically produce as part of your marketing efforts, such as brochures, flyers, or websites.
This is especially important for small businesses that might not have the money to invest in expensive advertising campaigns or marketing materials, but who still want to get their name out there. Customers are more likely to trust a business if they have a place where they can see what they’re buying firsthand—and if that business has been around for a while and has built up a reputation for quality workmanship, then that’s even better!
With all that said, a good product is destined to fail if its marketing does not properly support it. Marketing must be timely, consistent, and uncompromisingly honest with the needs of the customer. If a product has a flaw, it should be painfully obvious in the marketing before the customer ever spends a dime on it. Not enough businesses plan their campaigns this way and fail to re-evaluate on a consistent basis. Research every angle of your target market before you start marketing your company, because once you’ve said something to your customers they are expecting you to keep doing it; they do not look kindly upon inconsistencies or changes in direction.