Today the world has changed a lot. It’s way different from the Earth people knew 40 or 50 years back. A lot of advancements and digitization have been introduced in every field of life. Business is one of the main fields which have a lot of involvement in technology and digital assistance. From marketing to selling, everything can be done online. You need to grow your business digitally to beat your opponents. Via digital marketing and selling, you will be able to take your product to international levels within a few years.
One of the latest and most effective ways of marketing and selling nowadays is using a one-pager for the advertisement of your company or a specific product or service. You can create a marketing one-pager by yourself using appropriate templates. Plenty of sales and marketing templates can be used to plan strategy and improve sales. However, the template for each type of one-pager remains the same. You need to follow the same template every time you make a mew to edit a previous one pager.
Many of you must be thinking about what marketing one pager actually is. Don’t think so much as we are here to guide you about it. We will tell you what is marketing one pager and how you can create one for your company. Let’s have a look at one pager and its creation.
What is One Pager?
A marketing one-pager is simply a marketing or advertising page of your company. One pager is just like an online advertisement on your website or can be a single-page website only. One pager is used to give basic information about a specific product and help in grabbing people’s attraction. You can write a one-pager either for your whole company or a single service or product.
How to Write a Marketing One Pager?
You cannot just start typing about a specific product or service and then ask people to get it to make a one-pager. You need to follow a complete marketing template that is suggested for a killer one-pager. Let’s have a look at how to write a solid one-pager for sales and marketing.
Introducing the Company
First of all, you need to leave a separate space on the side of the page and then add the company’s information there. This information will contain your company’s name, its owner, location, and contact. You need to add a google map link with the location and a “contact us” link as well. Wrote a few introductory lines for your company before finishing its introduction.
Touch the Pain Points of Readers
After that when you start writing about your product, you need to touch the pain points of the reader in the very first two or three lines. These pain points will make the reader go through the whole one-pager. Pain points could be any irritating problem due to several reasons that can be solved by using your product. The same is the case for the services you provide.
Product Specification
The next thing you have to do is to write product specifications. One pager for sale and marketing will be perfect if it manages to grab people’s attention by touching their pain points. Once they start going through one-pager, you need to give them the solution to their problem. Otherwise, they will remain, readers only instead of turning buyers. Therefore you need to write product specifications in such a way that the readers find it the perfect solution to their problem. You need to answer the question that you have risen at the start by touching on their pain points.
Product Buying Guide
In the end, you need to make sure people buy your product. Sometimes, many visitors want to buy your product but can’t find a way to do so. Therefore, you need to add a buying guide as well.
Note: When creating a one pager for sale, you need to write or arrange all these things on a single page.
Takeaway
Now you can create a marketing one-pager for a specific product or service provided by your company. Using Content Camel can also help you in creating a one-pager. It will provide you with templates and content to write a solid one-pager.
