We are constantly progressing and are on the edge as we move forward in a new technological landscape where augmented reality, along with virtual reality, and other kinds of frameworks are a vital part of different businesses.
Whether you are in the mobile gaming field or a consulting agency, the use of augmented reality will come into effect sooner than later. It is better to be prepared beforehand and understand the potential it occupies.
If we talk about how AR-oriented apps are ranking on Google Play Store and App Store – the stats are incredible and in favor of augmented reality.
The future is promising and according to predictions, the AR industry is projected to reach $90.8 billion by 2028. During the upcoming decade, we are going to see one revolution after another.
Let’s take a look at a few AR apps that are currently trending and have received favorable reviews.
Angry Birds AR: Isle of Pigs
Angry Birds has always been a shining star, a highlight when it comes to mobile gaming, and has always been a trendsetter.
While Rovio Entertainment looks into new avenues and tries to expand the Angry Birds franchise – they released this edition in 2019 and so far – it has been very successful.
The new AR perspective given to Angry Birds provided life-long fans with a whole new perspective and enabled them to look beyond the horizon. It is a noteworthy point for a Flutter app development company to acknowledge and seek new opportunities for gaming businesses.
Angry Birds: Isle of Pigs is based on a remote island where there are over 70 levels to go through and combat pigs. The classic slingshot still lives on.
Google Lens
It would be a delight for you to hear that Google itself actively embraces AR technology and is continuing to implement it across different platforms. The latest is Google Lens. The platform helps over 500 million users do more than the ordinary through augmented reality and artificial intelligence as a plus.
Through Google Lens, users are empowered to simply pull their phone out and scan any building, landmark, or signboard, and get the information they need. It’s basically Google search but in a much more technologically advanced way.
And when it comes to scanning, there are no boundaries. Google Lens is even compatible with plants. Scan and you’ll get tons of information.
Snapchat
It might come across as a surprise, but the social media platform deserves a lot of credit for uplifting the AR sector altogether. Snapchat was one of the first social media apps that actively included AR as an integral part of its UX and UI design.
The concept of using filters and effects – chatting with your friends and family in an innovative way was introduced by Snapchat and now every other app has adopted it. Augmented reality helped Snapchat craft the perfect experience for its users. Once you include AR as part of your app, immersive experiences automatically add up.
And Snapchat has been successful with this strategy. There are over 263 million active users on the app and the number continues to grow as the company looks into different segments.
Pokémon Go
Another game on the list – Pokémon Go exceeded everyone’s expectations and become a cultural sensation overnight. Since 2016, the game has generated billions in revenue and is one of the highest-ranked apps on both Google Play Store and App Store.
Pokémon Go is completely dependent on AR and moved ahead with an innovative approach where users could do more than the old-school 2D mobile gaming. Pokémon Go was never complicated. A simple gameplay model for users where the main goal was to find Pokémons across town was easy to understand.
Final Thoughts
The apps we highlighted have been part of the longer discourse surrounding augmented reality and the potential it will bring in the upcoming decade.
The market for augmented reality has had an exponential rise and the rapid growth showcases how there is a lot more in store. We suggest businesses and individuals hop into the ecosystem and see where custom software development services are heading in today’s landscape.
Before you initiate an AR project, research and see where your digital product fits in the spectrum. Ask questions.
