High ticket sales are everywhere. They’re on LinkedIn and social media. They’re in the office, in the home, and on the go. But what exactly do they have in common? How do you use them to your advantage? Here are some tips: Build a reputation, use a consultative selling process, communicate value, and set up a sales funnel.
Build a reputation
The reputation of a coach is one of his or her most valuable assets. It can make or break his or her career. A good example is President George H.W. Bush, who was last in line for re-election despite spending American resources on wars and ensuring stability in other countries. While he was not able to secure re-election, many Americans saw him as a conquering hero in the global arena.
The first step in selling high ticket sales coaching is to establish rapport with potential clients. This relationship will give you a solid starting point to ask questions, which will lead to deeper conversations. The second step is to qualify potential clients.
Create a consultative selling process
To create a consultative selling process, you must create an excellent rapport with your prospects. You must be curious about your prospects and their challenges. Be an active listener and eliminate distractions. A noisy sales floor and a shrill sales team are not conducive to effective listening.
Using the consultative selling methodology requires a strong ethical value system. This process is built on the premise that a good relationship is vital for a high-ticket sale. Your behavior should be genuine, rather than fake, which will scare away your potential customers.
Communicate value
If you are selling high-ticket items, you must be able to communicate value to your target audience. This requires more work on your part than selling a low-priced item. You must first understand your target audience and understand the sales process associated with high-ticket items. It is important to communicate value and be sure your client is happy with their purchase.
A high-ticket client wants to deal with a company that is thoughtful and deliberate. A sloppy social media presence, missing information and inconsistent messaging will appear unprofessional to them. Your potential clients are looking at your company from many angles, including your website, social media pages, and LinkedIn profile. It is important to make sure that your branding is consistent across all channels, including your website and LinkedIn profile. If you notice any inconsistencies, contact your marketing team and make sure all of the information matches. A unified, cohesive branding will help you attract more high-ticket deals.
Set up a sales funnel
To be successful with high-ticket sales coaching, it is imperative to have a sales funnel. This process will help you generate more leads and revenue for your business. A sales funnel is a step-by-step process that helps you to understand the customer journey. Any step of the funnel you improve will have a multiplicative effect on overall revenue. In other words, doubling any metric will double your funnel revenue, doubling two metrics will quadruple it, and so on.
The first step in a high ticket coaching sales funnel is to send an FAQ email to your potential clients. It should answer the most common questions about your high-ticket offer, while also establishing a sense of urgency. Next, a sales call should take shape, culminating in a powerful sales pitch.
Create a follow-up sequence
Follow-up sequences are an important part of your marketing strategy. They let you send emails regularly to your audience and increase your email opens and conversions. This can help you save time and make more sales. Here are some ways to automate this process. Using a Nutshell email automation template can help you get started.
Your follow-up email should reference what was discussed during your previous call and offer additional value. Keep the message brief, between 50 and 125 words. Don’t go into too much detail, as follow-up emails aren’t intended to be a full-fledged content or infographic. They’re meant to give them a taste of what you have to offer.
Position financing
The first step to selling high ticket sales coaching is to build rapport with your potential clients. The process of building rapport allows you to ask more relevant questions and qualify potential clients. Once you have built rapport, you can begin presenting your solution and closing the sale. If you have a consistent process, you will be able to close more consistently.
If your coaching program has high ticket prices, it might be worth using webinars to explain your programs. Often, these webinars will have a call-to-action to schedule a one-on-one call.
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