Digital communication has changed the way we transmit information and create relationships with others. Whether it’s personal or professional, you use it in your daily life. When you are looking for a service, isn’t it the first instinct to go on the internet with your smartphone or your computer? If you want to meet needs with your know-how, it is therefore essential to be visible. Spreading messages digitally is linked to marketing, so it is often seen as negative. But what is it really? Let’s discover together this way of communicating, its strengths, and how to use it as an entrepreneur.
Digital communication: what is it in reality?
When you hear digital communication, you think of online advertising, remote work via a computer, or social networks. However, it is much broader, you may even use it without knowing it.
Communicate: a daily action
Let’s first dwell on the action of communicating, it always concerns two people at the start, the one who sends a message and the one who receives it. In entrepreneurship, you convey a response to a person’s need through a service or product that you offer.
According to Larousse, communication is the “action of transmitting something, the action of establishing a relationship with someone”.
Communication is an essential human need: you are in contact all the time, and without always being aware of it. From the morning, when you say hello to the person who shares your life, your neighbor, or your office colleague. Throughout your day at work, and in your private life, you create relationships, you transmit ideas, values, knowledge, etc.
Digital: linked to the internet, but not only
The term digital is an English word, it translates to digital. It is related to the field of computing; it designates everything that contains encrypted coding. When you type an SMS on your mobile, each letter corresponds to an encrypted code to be transmitted to the recipient. Digital communication concerns all the content transmitted, the information received and the contacts established through a screen such as that of:
- your computer;
- your laptop;
- your smartphone;
- your tablet;
- Your television, etc.
Digital is an opening to the world. When used with the internet, it allows you to broadcast even wider and faster what you want to transmit.
The advantages of digital for the entrepreneur
If you use this means of communication to make yourself known or to develop your business, you can reach 4.4 billion human beings who use them. This way of transmitting can be uncomfortable for you because you are a beginner, and it carries a negative image linked to marketing. And yet, it allows potential customers to find you, and to know you better.
Digital marketing: a way to share human values
Digital communication is a marketing tool, which can be perceived as manipulation. Indeed, the objective of marketing is to make a person want to become a customer. Many television and online advertising campaigns use certain so-called negative emotions to encourage us to consume their products. However, it is possible to bring, thanks to digital, an added value to the Internet user on a subject that interests him, or bring him solutions to a real problem without the intention of manipulating him.
Using digital marketing to communicate is also an opportunity to meet real needs. It’s up to you to decide how to create your content, with fear or rather by highlighting certain values. You can even transmit powerful benevolent and mutual aid messages; some NGOs have understood this very well. They use these channels to alarm and involve the general public in saving our planet.
Here are some examples of the use of digital communication:
- share your ideas, your values, your vision, your experience, your experience;
- transmit and enrich your knowledge and skills;
- promote access to information;
- creating caring groups or communities;
- develop and offer new skills through distance learning;
- provide information and solutions;
- Establish inspiring relationships, and links with people who are in other countries, etc.
Digital communication to make yourself known
As an entrepreneur, using digital to communicate is essential today. Where do you look when you have a need? You surf the internet; you type a question into the search engine and you click on the first result of Google. You read you look at the products, and the values of the company, and you think about whether you can trust them or not.
The interest in digital communication is to:
- meet a need with a service offering related to your expertise in a specific field;
- highlight your products and your services;
- explain your values, and what you want to bring or transmit;
- keep strong and lasting ties with your community, and your customers;
- Have customers all over the world.
What to choose to communicate on the web?
Your goal as an entrepreneur is to make yourself known. You have understood it, the web allows you to go faster, and to reach more people.
But at the beginning, you are a bit lost, you don’t know where to start. Anything new is scary, that’s normal, but there’s always a first time in everything you do. It is also necessary to experiment to find out what suits you or not, and nothing prevents you from being accompanied by professionals. To start, you can consult the web, and look at what inspires you or not. It is also important to think about the relationships you want to have with your customers, the number of people you want to reach, and which ones (gender, age, etc.).
A tool to be seen
- Create a Google My Business page. It is a tool, set up by Google to reference companies that have a place for their sale, or their service offer. It uses geolocation for this. For example, when you type the word bakery in the Google search engine, the first results that appear are those of the bakery closest to you (provided you have created its page).
- YouTube videos, etc. Filming yourself can be difficult because it’s your image and yet it’s one of the most powerful tools on the web. In this way, you transmit your skills, your vision, your values, and above all the passion that drives you.
- A website. It allows you to explain who you are, the values you defend, and the reasons for creating your business. It allows you to present your products or your services. To build a site, it is important to be aware that it is long and tedious. You can do it yourself with a minimum of costs or contact a webmaster.
- One or more social media accounts like Facebook, Instagram, or LinkedIn. Wikipedia page creation agency can transmit all kinds of content to your subscribers. On Facebook, for example, you can also create a community. The interest is to explain who you are and what you offer so that Internet users feel confident about becoming customers.
A way to share and retain your customers
- A blog. It is a type of website or part of a site. It is used for the regular publication of articles around a particular theme. Affiliated to a site, it allows you to give added value, to highlight your services and your products. This also allows the Internet user to get to know you better and feel confident. You can also share your vision, your experience, etc. Note: thanks to SEO, the blog is also a great way to make yourself visible!
- A newsletter. This is an email sent regularly to all the people who have subscribed to your mailing list. It allows you to share additional content, an exclusive offer, an invitation to a new event, etc. with your subscribers in a personalized way.
- A podcast. These are pre-prepared and recorded audio content that can be listened to on the internet. They allow you to share your ideas, experiences, etc.
The optimization of certain content is essential
Some content is said to be optimized to meet the criteria of your Google search engine algorithms for the majority of Internet users. These are robots that scan all the pages on the web, they ensure that they comply with specific references to offer the user a quality experience.
This requires clear writing, without spelling or syntax errors, with a rich lexical field, structured content, relevant with reliable sources, etc. The SEO web editor specializes in writing this type of content, he can also advise you. Google also takes into account the structure of the site, your images, etc.
It’s also about building your website. Is it functional, or aesthetic, are there links between the pages? Is the content-rich? On your blog or your networks, the articles must be interesting and above all give added value for the Internet user.
Digital communication is fundamental, to making you known quickly, and on a large scale as an entrepreneur. Even if you are a beginner in this field, you can create your website, blog, your YouTube channel, etc. You choose what you want to bring to others, you are unique, and your project is also provided you communicate about your existence. Be authentic, explain what drives you, and share your skills and the values you defend. Dare to show your difference and make Internet users want to get in touch, and talk about you or your products to everyone they meet. So, are you in?
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