Understanding digital marketing can be difficult, especially if you’re new to the industry. To help you out, we’ve put together a list of 8 essential digital marketing terms that you need to know.
In order to compile the most commonly used, and asked about, digital marketing terms – we reached out to Australian Web Experts. They provided us with this list of terms that’ll make any business owner’s life easier!
11 Most Common Digital Marketing Terms
1.SEO – Search Engine Optimization is the process of optimizing a website for Google’s search algorithm. This includes things like optimizing titles, descriptions, and keywords so that your site appears higher in search results.
2. SEM – Search Engine Marketing is the process of using paid advertising to appear in search results. This can be done through Google AdWords or other advertising platforms.
3. PPC – Pay-Per-Click is a type of SEM where businesses pay a fee every time someone clicks on their ad.
4. CPA – Cost-Per-Action is a pricing model where businesses only pay for advertising when it results in a desired action, such as a sale or lead.
5. CPC – Cost-Per-Click is a pricing model where businesses pay a fee every time someone clicks on their ad.
6. CPM – Cost-Per-Impression is a pricing model where businesses pay a fee every time their ad is seen by someone, regardless of whether or not they click on it.
7.CTR – Click Through Rate is the percentage of people who see your ad and then click on it. A higher CTR means that your ad is more effective at getting people to take action.
8. Conversion Rate is the percentage of people who take action after seeing your ad (such as subscribing to your email list or making a purchase). A high conversion rate means that your ad is effective at getting people to take action.
9.ROI – Return on Investment is a metric that measures how much money you make from your investment in digital marketing (such as SEM or SEO). A positive ROI means that you’re making more money from digital marketing than you’re spending on it, and a negative ROI means that you’re losing money from digital marketing.
10.Impressions are the number of times your ad has been seen by someone, regardless of whether or not they clicked on it.
11.Clicks are the number of times people have clicked on your ad
Why You Need To Understand These Digital Marketing Terms
Digital marketing can be a complex field, and it’s important for business owners to understand the different terms and concepts in order to make the most of their campaigns. By learning about SEO, SEM, PPC, CPA, CPC, CPM, CTR, conversion rate, ROI, impressions, and clicks, business owners can gain a better understanding of how digital marketing works and how they can use it to their advantage.
These are just some of the many terms used in digital marketing. If you want to learn more, there are plenty of resources available online (including our blog!). With time and practice, you’ll be able to master all the jargon in no time.
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