Out-of-home advertising (OOH) is a really effective way to make the public aware of your business and attract new customers. If you’re ready to grow your business, this guide to OOH will tell you all you need to know about the benefits of this advertising strategy and how you can implement it.
What is out-of-home advertising?
Out-of-home advertising, often known as OOH, refers to adverts you find outdoors. This includes things like posters and billboards, as well as smaller adverts such as the type you might find on coffee cups, or on the walls inside a bus. To learn more and discover further examples, have a look online at companies such as Clear Start.
Benefits of OOH
Choosing out-of-home advertising is a great way to generate visibility for your business. For example, if you advertise with a billboard, it will be seen by a wide range of people throughout the day. This includes some from your target demographic, but also those who might not otherwise have been aware of your business, making out-of-home advertising great for attracting new customers.
Another benefit of OOH is that it tends to be eye-catching, especially when you use bigger adverts such as posters. This means that, unlike adverts you might see online, it’s harder to ignore them – in other words, potential customers are more likely to read and remember adverts they see outside of the home.
How to use OOH advertising
Now that you know about the advantages out-of-home advertising can have for your business, let’s look at how you can implement OOH marketing strategies and start growing your customer base.
Think about location
Where you place you adverts is just as important as the adverts themselves. For example, if you’re looking to market your business’ products or services to a specific audience, do some research and find out about the locations they frequent. Then you can place your adverts in these areas, where they’re more likely to see them. On the other hand, if your aim for your advertising campaign is to get your business noticed by as many people as possible, consider placing an advert in a busy location, such as at a train station or in a town centre. You could also have an advert that covers multiple locations, such as on the side of a bus, where it will be seen by a high volume of people as the bus drives around its route.
Set a budget
When planning an advertising campaign, knowing your budget is essential. Knowing what your business can afford will have an impact on what kind of adverts you produce, where they’re placed and how many you have, so it’s a good idea to work out your budget before getting started.
Think about your advert’s design
The layout and design of your out-of-home adverts can have a big impact on how potential customers perceive your business. For example, you can use bold colours to help the advert to stick in people’s minds, and avoid including too much text – instead, opt for short, memorable sentences and slogans that give your audience an idea of what your business does.
