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{"id":23900,"date":"2023-02-05T20:00:20","date_gmt":"2023-02-05T20:00:20","guid":{"rendered":"https:\/\/googdesk.com\/?p=23900"},"modified":"2023-02-05T20:00:20","modified_gmt":"2023-02-05T20:00:20","slug":"marketing-strategies-for-home-based-businesses","status":"publish","type":"post","link":"https:\/\/googdesk.com\/marketing-strategies-for-home-based-businesses\/","title":{"rendered":"Marketing Strategies for Home-Based Businesses"},"content":{"rendered":"

Recent statistics reveal that <\/span>50% of businesses<\/span><\/a> in the United States are home based businesses. Starting a business is exciting and challenging. There is no guarantee that you will be successful.<\/span><\/p>\n

However, with approximately 15 million home-based businesses proudly doing business in the United States, becoming an entrepreneur is possible. For success, you need an excellent marketing strategy.<\/span><\/p>\n

Keep reading for the top must-have marketing strategies for starting a home business.<\/span><\/p>\n

Create a Web Presence<\/b><\/h2>\n

Customers will want to learn more about your small business from the Internet. It is important to have a website. You could even create a Facebook page, too, for your web presence.<\/span><\/p>\n

Starting a business means you should offer a landing page, where customers can read about your product, solution or special offers. This is a great place to brand your business, which you will read about more later in this article.<\/span><\/p>\n

Your home business, even if it is just you who is starting a business, has a mission, and vision, and stands for something. Customers want to get a feeling or sense about you.<\/span><\/p>\n

Contact Information on the Web<\/b><\/h3>\n

Along with your web presence, you will want to include contact information, too. If a customer has a question, but cannot reach you, they will not feel comfortable doing business with you. While you want to include a phone number and email address, many times customers will look to see what location you are conducting business from.<\/span><\/p>\n

You may be hesitant to include your home address. If you need a physical address for your small business, but you are too small to rent an office or warehouse, <\/span>virtual address services<\/span><\/a> are a perfect way to list a physical address.<\/span><\/p>\n

Leveraging Social Media<\/b><\/p>\n

As mentioned, you can have a website, and a Facebook page, but preferably, you should have both. A business Facebook page is the basis for beginning your social media marketing. However, you want to consider other popular social media platforms like YouTube, Instagram, Twitter, LinkedIn,\u00a0<\/span><\/p>\n

Snapchat, Reddit, and TikTok.<\/b><\/p>\n

The social media platform or platforms you choose to devote your attention to should match your demographics. Facebook bodes well for <\/span>both men and women<\/span><\/a> of all ages. Instagram is popular with people ages 18 to 29 years old.<\/span><\/p>\n

Meanwhile, about half of college graduates and about half of the people making more than $75,000 annually use LinkedIn.<\/span><\/p>\n

Statistics show one-quarter of <\/span>TikTok users<\/span><\/a> are under the age of twenty. Nearly 90% of adults in Saudi Arabia use TikTok, and the United States still has the largest audience, with over 135 million users. Further, 57% of TikTok users are female.<\/span><\/p>\n

Content Is King<\/b><\/p>\n

Just the presence of a website or a social media profile is not enough. The content you have, including text and images, is what tells your customers a story. It can show the features and benefits of your product or solution.<\/span><\/p>\n

You can drive customers to you if you know how to create the right map. The key is directing them to you.<\/span><\/p>\n

Not only that, but you will need to keep your content fresh. Not that you cannot reuse content, but after a while, it will seem stale to your audience. You want to keep them coming back to you for more.<\/span><\/p>\n

Equally important is that all your content is consistent with your brand.<\/span><\/p>\n

Build Your Work From Home Brand<\/b><\/p>\n

A good brand is one that accurately represents your home business and is memorable. You want to stand out.<\/span><\/p>\n

You should select a business name that is clear, short, easy to pronounce, and easy to remember. It should be a name that reflects your services and value. Once you select the perfect business name, you can create a business logo.<\/span><\/p>\n

The logo should at least contain your business name. You could add an icon, too. For instance, a delivery service may include a delivery truck.<\/span><\/p>\n

Then, choose colors for your brand. They should be colors that are appealing to your audience. Further, select a few colors, as this will make ordering marketing material simpler.<\/span><\/p>\n

Last, you will want to choose one or two font styles that will appear on all your marketing initiatives, including your website. A high-end jewelry store may choose a cursive font style, while a speedy delivery service may pick something that is in italics to show speed. The font style should tell about your home business.\u00a0<\/span><\/p>\n

Thought Leadership<\/b><\/p>\n

Becoming an entrepreneur is exciting! You can do more than market your home business. You can also market yourself as a thought leader, which will attract more attention to your small business.<\/span><\/p>\n

When you are a thought leader, you are a notable expert in your home business. You can offer your audience guidance and insight. This is a way of adding value without directly asking them to buy from you, building a relationship of trust.<\/span><\/p>\n

Establishing yourself as a thought leader takes hard work, time, and patience. You must learn and listen to others. It takes more than one social post, blog article, or speaking session at a networking event.<\/span><\/p>\n

You can become a thought leader over time, but first, you must choose your area of expertise. Then, stick to it.<\/span><\/p>\n

How to Market Home Based Businesses<\/b><\/p>\n

While there are many strategies that marketers will share, starting a business should always start with digital strategies before you try anything else. Build a website or Facebook page, leverage social media, create good content, create brand guidelines, and don\u2019t forget to establish yourself as a thought leader in your industry.<\/span><\/p>\n

This is the foundation of a successful home based business.<\/span><\/p>\n

If you are starting a business, we publish new articles daily with brilliant business advice for entrepreneurs like you. Don\u2019t leave! Keep clicking to read more about small business tips and tricks.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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